Project Description


Built on a backbone of a D-I-Y feeling focused on style, simplicity and quality, 5Preview rose from handprinted T-shirts on the living room floor of its founder Emeli Mårtensson (on Via Cavour N°221 in Rome) to a pioneering Scandinavian brand in defining a new way of independent / underground fashion.

Today 5preview is still raw cut and eye catching – wearable key pieces made for the wardrobe of a conscious woman, with a young spirit and an artistic mind. The mood of the collections springs out of popular culture, nature, literature, art, street style, haute couture and music.

It’s instantly recognizable styling ( experimentation in prints and volumes ) has been featured in magazines such as Elle, Glamour, Muse and the holy grail of fashion magazines, Vogue.